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Introduction to marketing communication research methods and teach the students how these will be used in the business world. Office Hours To be announced.
Giresun University Lifelong Learning Programme
Work Placement s None. Contact Details for the Lecturer s suhal. Transfering the use of data, information and knowledge in research. Assessment Criteria To be announced. Explaining the concept of research and defining its importance in the field of marketing communications. To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies.
Offered By Logistics Programme. Prerequisites and Co-requisites None. Defining quantitative and qualitative research and the concepts of positivism, post-positivism. Offered to Logistics Programme.
Submission » DergiPark
Mode of Delivery Face -to- Face. Explaining the importance of defining the data correctly in the research process. Defining the research process by marketing communication research models. Language of Instruction Pazarpama.
COURSE UNIT TITLE
Understanding and being able to use the models and processes of marketing communication research. Understanding the importance of research, marketing research and marketing communication research. Pzaarlama Contents Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing cemall 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging yskelen Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Jkselen 16 Final Exam.
Course Objective To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Weekly Detailed Course Contents Week Theoretical Practice Laboratory 1 Explaining the concept of research and defining its importance in the field of marketing communications 2 Explaining the terms; data, information, primary and secondary sources 3 Defining; marketing research, marketing information systems, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism.
Understanding and being able to use qualitative and quantitative research, positivism and post-positivism. Term or Year Learning Activities. The course consists of the following topics: Defining; marketing research, marketing information systems, marketing communications. Course Policies and Rules To be announced. Within the context of this course, students are expected to actively participate in class discussions on especially international e-marketing strategies with their advantages and disadvantages.
Lectures and presentation of student assignments. Defining the method of interview ykaelen marketing communication research. Explaining the research process by marketing communication research models. Explaining the terms; data, information, primary and secondary sources. Name of Lecturer s Assistant Professor Hidaye Aydan Bilgilier Learning Outcomes 1 Understanding the importance of research, marketing research and marketing communication research.
Recomended Optional Programme Components None.