Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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Good book, I wish it was a better read for kids.

Branded: The Buying and Selling of Teenagers – Alissa Quart – Google Books

Mar 21, Luna rated it it was ok Shelves: New Ways of Treating Mental Illness As diagnoses of bipolar disorder soar, a grassroots movement is offering alternatives”. To view it, click here. Corporations spend billions of dollars annually to woo teen and pre-teen btanded. The Party of Ones.

Alissa Quart

She ends with a powerful example of Occupy Bank Working Group, or an offshoot of Occupy Wall Street headed by an ex-banker whose goals include to make a nonpredatory credit card for the needy. Although, this may be true for some teens and teens, I personally feel like the author acts as if we are unable to think for ourselves. A good general primer on the premise of teenage marketing. You’ve successfully reported this review.

Branded: The Buying and Selling of Teenagers

Retrieved 17 April Retrieved Dec 17, If you send your teen to a private school, where everyone dresses alike, they will still judge each other on the type of car their parents drive or the size of their house. Whiter Shades of Pale.


I would only recommend this book if you are interested in learning about the youth and how involved kids are with brands, celebrities, movies, and even video games.

It is difficult to explain to kids that these companies WANT you to want their products, and that is why they put so much hype out. Quart turns a skeptical eye on the growing genius-building business that includes the Baby Einstein videos, the Brxnded National Spelling Beeand IQ tests.

I look forward to hearing from my daughters when they are reading it for school, as I suspect there will be more opposition quaft it from them.

Social media as we know it today didn’t exist at the time of this book’s writing, and there seems to be a rise in “mass-market Very insigtful book. Oct 27, Mandy Schwartz rated it alissz it. The poems reflect on consumer identities, Internet culture, gentrification, and “belatedness”.

One quote from the book was, “The girl who chooses cosmetic surgery chooses obsession with the body and mastery over it rather than an attempt at the transcendence that means forgetting the body. The New York Times.

Alissa Quart – Wikipedia

Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today’s youth the same way again.


Alissa of the poetry is autobiographicaltwo are responses to poems by Wallace Stevens. She discusses marketing in schools, from Channel One to soda machine contracts to uqart corporately-owned schools.

For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logothis is the book.

Feb 04, Chaewon Park rated it it was ok. Chi ama i libri alussa Kobo e inMondadori. They hated it because it was boring. Right Between the Eyes. Or any other potential cause for this increase.

Publishers Weekly gave it a starred review calling it a “substantive follow-up to Naomi Klein ‘s No Logo “. A scant seven years later, many of Quart’s worries seem downright prosaic. Go home, crawl up next to your year book, listen to The Cure and don’t write another book until you can get over the other kids teasing you on the playground for being so tragically The Power of Amateurs, Dreamers, and Rebels”.

I’d be interested in reading a follow-up, to learn if anything has changed. But then the book begins to nose dive Account Options Sign in. Brahded book was written only 4 years ago, but it is already amazingly out of date. Along wi I agree with most of the reviews.